Building a Muslim ProducT

Mission

Our mission is to draw Muslims closer to Allah through products and content.

How

The best of ways is the way of the beloved Prophet Muhammad (ﷺ). We emulate his blessed sunnah in our context, use it as the criterion to accept and improve ideas and practices of software engineering, product design, and content production.

We strive to adhere to shari'ah in everything. Sticking to shari'ah maximizes the benefit for us and our users and protects from every harm. Doing things in accordance with sunnah has barakah, and doing them otherwise doesn't.

User Experience

We are comprehensive minimalist - we keep things as simple as possible and provide all that is needed.

We prioritize content and functionality: primary and obligatory things come first, then secondary and recommended things. We deliver it to the user gradually and seamlessly.

Our users should be able to understand our products, even without us explaining anything. Our user interfaces are subject to constant testing, revision, and improvement.

Content Policy

Guidance comes from Allah. We do not preach, rather upon us is the clear delivery.

All content we serve must be:

• authentic: we follow and report the way of Ahl al-Sunnah wal-Jamaعah.

• beneficial: we try to maximize the value for our audience by bringing the right content at the right time.

• clear: We define eloquence as the ability to speak in the way most fitting to reach your listener, and that a good text facilitates for the reader.

We report accepted scholarly opinions from within the fold of Islam. When reporting them, we start from the agreed opinions, then go to strong, then to non-rejected. In jurisprudence, we follow Hanafi school of law, and accept the other three schools as valid. 

The ultimate benefit is being close to God and pleasing to Him. 

Development process

In our work activities, we strive to be deliberate, efficient, and focused:

• deliberate: constantly ask ourselves what are we trying to achieve;

• efficient: search for the simplest solution that meets the requirements;

• focused: do that one thing at a time.

We ask ourselves what is the most important and appropriate thing for me to work right now.

When building a product, we:

• Explore the domain to make informed decisions;

• Prioritize the tasks to plan our effort;

• Iterate to move fast and improve over time.

Summary

We aim to benefit Muslims. Our products must be useful. We love and emulate the Prophet ﷺ.